Brand identity, copy & website
The Lumen Bloom
Michelle is a Spiritual Coach based in Cadiz with ideas and a vision, but didn't have the time or the visual language to communicate it to the outside world.
Challenge
Michelle had ideas and a vision, but not the time or brand language to communicate them clearly to prospective clients.
Solution
Before designing a page, we defined her brand voice, drafted her story and articulated what The Lumen Bloom stands for.
Result
A written foundation made every decision that followed—from copy to visuals—clear and consistent.
Challenge
The brand needed to feel warm, grounded and quietly spiritual without becoming generic.
Solution
I created four logo variations, a considered palette, a typography system and a photography mood board.
Result
Michelle gained a flexible identity she can use consistently across backgrounds, formats and channels.
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Challenge
The website needed to carry Michelle’s personal coaching style while making the next step feel simple.
Solution
I wrote copy in her voice and designed a responsive site with enquiry forms, booking, an SEO-friendly FAQ and payments.
Result
The result is a calm, clear website that sounds like Michelle and guides clients towards action.
