Website, brand identity, catalogue & content
Mirela B Interiors
Mirela came to me with a WordPress site she couldn't manage herself, and that didn't communicate what she actually offered. Her work is warm, textured, and grounded in the realities of being an expat homeowner on the Costa del Sol; her old site was none of those things.
Challenge
Mirela needed to turn her experience and aesthetic point of view into an offer that made sense to homeowners on the Costa del Sol.
Solution
I researched her audience and mapped demand into three levels: complete support, focused help for individual rooms, and accessible digital guidance.
Result
The result was a clear service ladder: 60% full projects, 40% room-by-room support, and 20% digital products.
Challenge
Mirela wanted to blend gold and white, but the brand had no formal visual system.
Solution
I built the palette around the textures in her interiors, then carried it into social content and a 75-page furniture and décor catalogue.
Result
Her website, catalogue and posts now feel like one recognisable brand.
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Challenge
Her WordPress site was difficult to update and did not reflect the warmth or depth of her work.
Solution
I moved the site to Wix and added WhatsApp, intake forms, payment links and an e-commerce page for digital products.
Result
Mirela now has a responsive site she can manage herself without technical knowledge.
